 Develop and recommend short and long term strategy for the assigned Brands for achieving sales and profit target.  Organise new product launches and Below The Line activities in both Modern Trade and Horeca Channel such as In-Store Cooking Demos, Joint Menus with Cafes/Restaurants and various Trade Promotion Activities (in-store brand activations).  Work together with Sales & Merchandising Team for in-store visibility & availability target setting and implementation.